What do Twitter, LinkedIn, Facebook, Flickr, and YouTube have in common? Michael.

A social media junkie, few people in Victoria understand the “new frontier of public relations” as well as Michael. He’s quick to educate clients about adopting these tools as part of a strategy because, when it’s done right, social media can achieve revolutionary results for brands.

Armed with a Master’s degree in professional communication from Royal Roads University, Michael is interning at Artemis for the summer of 2008. Previously, he worked in marketing at an architectural design firm where he teamed with architects to create proposals for multi-million dollar projects.

Michael has given talks to the Canadian Public Relations Society on the fundamentals of social media and on the importance of finding and following online conversations. Follow his blog at http://www.michaelallison.ca.